Decoding the best-selling cartoon brand in Japan: What does Doraemon have that everyone loves?

At the Japanese box office, the animated brand “Doraemon” has earned more than 180 billion yen (about 1.8 billion USD) in sales and is the most No More Stolen Sisters Hoodie popular film franchise in the sunrise country. The 2019 Doraemon movie film recently broke the brand’s record at the box office with $ 50 million, showing Official Auntie Niece’s Best Friend Nephew’s Best Partner In Crime T-shirt the intense vitality of the character of the Cat in the hearts of fans.
5 decades to become a cultural icon

Decoding the most popular cartoon brand in Japan: What does Doraemon have that Official Bestemor Norwegian Rosemaling Shirt everyone loves? Photo 1.
“Doraemon” is derived from the manga of the same name by the author group Fujiko Fujio, first released in January 1970. The series has sold more Official Drink Beer If I’m Drunk It’s My Sister’s Fault T-shirt than 100 million copies worldwide, belonging to the group of best-selling works. Thanks to that success, Toho company began to produce animated versions of Doraemon. The first feature-length film debuted in 1980 with the title Doraemon: Nobita’s Don’t Bother Meow Funny Cat Video Gamer Humor for Men Women Shirt Dinosaur. As a rule, every year, the audience has the opportunity to go to theaters to see the character of Meo and the group of friends on the silver screen. So far, 39 feature length films of “Doraemon” have been released, with an average revenue of about 43 million USD per episode.

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Decoding the most popular cartoon brand in Japan: What does Doraemon have that everyone loves? – Photo 2.
The film franchise revolves around a good boy Nobita but has many bad habits such as clumsy, poor education and laziness. In the future, the descendants of Nobita sent Doraemon cat to go back in time to help him overcome his troubles. From that basic content, Fujiko Fujio turnsCat ho in flerken e so come usarlo #Ilvecchionerd Hoodie  the story into a cultural icon in Japan and the world. The basic motif of the stories is that Nobita gets in trouble and about asking for help from Doraemon. The mechanical cat will comfort and encourage him to stand up and pass. Nobita wanted a more “short term” approach than that, forcing Doraemon to lend him a treasure, taken from the “bottomless” bag in front of his stomach, to solve the problem.

Treasure items are the key to the success of the Doraemon brand

Children are always interested in modern technology items or possessing magical Christmas Reindeer In Mask 2020 Quarantine Matching Pajama Shirt abilities. Fujiko Fujio’s creativity turns each episode into an exciting and novel journey for the audience despite the similar basic motifs. Things such as magical doors, bamboo pinwheels have been imprinted on the minds of millions of fans during the past five decades. The development of real-world science has made imaginary treasures become more and more familiar to new generations of audiences.

Decoding the most popular cartoon brand in Japan: What does Doraemon have that everyone loves? Photo 3.
In Eastern countries, children are often under pressure from the expectations of their family and society. They are always required to work hard, study well, and be obedient. “Doraemon” paints a child’s dream to get rid of that pressure thanks to his treasures. However, the series only raised the issue from a sympathetic perspective,Dogs Make Me Happy Humans Make My Head Hurt Santa Reindeer Elf Xmas Hoodie  and did not encourage these vices. There are always “bad, half funny” stories that arise when Nobita misuses his treasures, forcing him to deal with his own abilities or receive a life-long lesson.

Decoding the most popular cartoon brand in Japan: What does Doraemon have that everyone loves? – Photo 4.
The lovely, familiar and diverse character lineup is also Doraemon’s strong point. We can find images of girls like Nobita, Shizuka, Jaian or Suneo everywhere. Despite carrying many deeply educational messages, the series does not create a feeling of being forced on the perfect children’s role models. All have different bad and good points, making the audience have different sympathies for each person.

Decoding the most popular cartoon brand in Japan: What does Doraemon have that everyone loves? Photo 5.
Doraemon modeling is highly appreciated by many experts on manga and animation in Japan. According to the Tokyo Manga, the character name is a unique combination of dora-neko (clumsy cat), dora-musuko (lazy, playful boy) and emon (the suffix for the name of a boy used to be used. many in Japan). This name matches Doraemon’s clumsy personality. Doraemon is also loved by many audiences. Fujiko Fujio borrowed the design of Okiagari-koboshi, a traditional Japanese doll, as an inspiration for Doraemon.

40th film cartoon

Doraemon’s strength in his movie transformation compared to other manga franchises is his long story works. In addition to short stories revolving around a few small situations, author Fujiko Fujio also released 16 long series with structure no different from movies.

Decoding the most popular cartoon brand in Japan: What does Doraemon have that everyone loves? – Photo 6.
They create a premise for the film not to lose the inherent features of the “Doraemon” brand. Each episode, Nobita and the group of friends go on an adventure to new worlds, facing bigger challenges instead of small troubles at school and family. This makes the series “Doraemon” always welcome and maintain its form for the past 40 years.